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Getting verified on Instagram has major perks. Despite personal validation — and let’s be real, we all love it — you also get to solidify your position as a valuable, influential, and legitimate industry leader thus gaining more interest in your brand story. For both brands and influencers, getting verified on Instagram takes things to the next level. Instead of blending in with the crowd, you’ll stand out in your industry. You may already have a ton of followers that provide you with social proof, but Instagram verification makes it known that you’re worth following. After all, people like to follow who and what other people are following. If your profile is attractive and legitimate, new followers will be flocking to your page and you'll build a lot of trust, which is great whether you are recommending products for affiliate marketing or just talking to your fan base.However, growing your brand is not all about getting followers via social proof. More importantly, it’s about earning followers. Verified profiles get access to new features before they’re available to the general public, making it easier to step up their game on the ‘gram. For example, verified profiles received access to the “swipe up” feature that allows users to link websites from their Instagram stories. This feature is highly coveted by profiles that aren't verified (or haven’t crossed the 10,000 follower mark — which is the other way to gain access). Essentially, thanks to features you’ll gain access to first, you can perfect them before anyone else can... and use them to create A+ content. Another benefit, particularly for influencers, is that no one can imitate you. Well, they could — but it would be clear that profiles other than yours are fake. Not only does Instagram verification place a pretty blue checkmark next to your username on your profile, but it also appears next to your username on any comments you make. This means that, wherever you are in the app, people can be certain that you are who you say you are. #RDMLearnathon #RDM #Education #DigitalMarketing #Vertification
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